Twitter is an integral tool used for digital marketing. It is important to know how your account is performing. Twitter analytics will give you insights into your account performance. Here are some of the key indicators that are used when performing Twitter analytics:
Although Twitter analytics is primarily used to assess the performance of your account, it can also give you insights into the activities of other Twitter accounts that engage with your account. You can assess your account performance by analyzing this data. Twitter analytics dashboard will provide you with this data.
Here are some ways you can benefit from using Twitter analytics.
Learn More About Your Tweets
You can view performance metrics for all your Tweets using the integrated Twitter analytics dashboard. You will get the volume of impressions and engagements associated with Tweets posted from your account. The dashboard will also provide you with data related to overall engagement rates. The dashboard will provide an impressions graph. If you see any spikes in the data, you may want to take a closer look at the Tweets from those days to find out why they got high coverage.
Get To Know the Demographics of Your Target Market
Twitter analytics will give you details on the demographic distribution of your account followers as well as those who engage with your account (follower or not). Some of these demographics are listed here:
- Age demographic
- Place of residence
- Online purchasing behavior
Having these demographic details will allow you to customize your communication to capture the attention of a greater volume of Twitter users.
Get To Know the Ideal Times to Tweet
You must know it is not a good idea to post a Tweet after midnight because everyone is asleep at that time. We all know when not to Tweet. But what is a good time to Tweet? And is it the same for both weekdays and weekends alike? After performing analytics, you will figure out patterns of user engagement. You can use this knowledge to expand your reach to the maximum number of users.
Validate Your Promotion Spend on Twitter
You raise your stakes when you employ promoted Tweets to draw traffic to your account. Where money is involved, you will want to make sure you are getting a good return on your investment. Twitter analytics for business will provide you with insights into how your money is being spent. It will let you compare organic impressions with promoted ones. This will help you decide if it was worth spending money on promoted Tweets.
Twitter Analytics Tools
Apart from the default Twitter analytics application, several third-party tools will enable you to perform analytics on your Tweets. Here are some of the best Twitter analytics tools.
Twitter Analytics Dashboard
This is the default analytics service offered by Twitter. It is very detailed and is quite easy to use for reporting and analysis.
When you launch the analytics application, it will display a 28-day summary of your account in addition to an overview of key indicators like top follower and top mention. You can view all the individual Twitter metrics with this app.
Twitter Assistant by Union Metrics
This is free analytics tool by Union Metrics. It offers highly personalized suggestions and metrics based on the Tweets and followers of your account. In just a short time, it can provide answers to queries like:
- What kind of Tweets score high on engagement?
- What will you be required to make new Tweets?
- Who among your audience wields the most influence?
- Which hashtags should be used to raise your impressions?
With the help of this tool, you can find out what content appeals to your audience, get tailor-made content ideas, and identify the ideal times to post Tweets that will reach a large section of your followers. Union Metrics is an official Twitter partner, so there won’t be any credibility concerns.
Twitter analytics provides a wealth of data. It will tell you all you need to know to attract traffic to your Twitter account. It will provide data on your target market and the industry you operate in. You will also get to know what is trending by using Twitter analytics.